Barbara Angius Saxby

Barbara is a senior executive with 25 years of experience in strategic marketing, product marketing, market research/analysis, and international business development in the tech industry. As an interim VP/CMO she has positioned and launched dozens of software companies and ran complex projects for mid-large enterprises to improve marketing and sales operations and market products. Most notable were roles at NetApp where she did a needs analyzed and defined its marketing automation strategy and the 1.5 years with Adobe as head of product marketing for Magento Order Management in the e-commerce space. 

 Barbara now lives in France, where her consulting focus is international business development – assisting US companies in Europe (interim help) and advising European companies how to enter the US.  She also supports startups to build effective presentations (storytelling), secure financing, accelerate growth and achieve successful exits.  In addition, she serves as a board member and investor with Sophia Business Angels in Sophia Antipolis on the French Riviera. 

Barbara has B.S. degrees in Psychology and Sociology from San Jose University and completed post-graduate business courses at UC Berkeley in international marketing and software venture financing.

Arde Farbod

Arde is a recognized business and technology leader known for crafting strategic vision enabling business solutions resulting in growth. He has over 30 years of experience maintaining leadership positions as a CIO and senior strategy consultant. Arde’s business and technology experience focus is in the healthcare,high-tech, and retail industries. He has proven success in impacting change through global operational and organizational business process management and technology innovation.

As a Senior Partner at Accelent he is developing strategy and implementing technology solutions for medium to large enterprises. He aligns marketing and sales technologies like SalesForce, Eloqua and Marketo with other IT systems to optimize process and systems. He currently directing large programs for Cisco and Cerner to deliver large scale implementation for hospitals (over 10) medical graded network technologies, telemedicine for care providers, and positioning technologies for the healthcare industry.

Previously, Arde was responsible for Cisco’s West Coast enterprise Retail clients, leading consultative business transformation engagements to deliver positive impact to the client’s business in use of technologies. He established and led large program management organizations in Fortune 100 companies including IBM, Kaiser Permanente, Bare Escentuals and Longs/CVS drug Stores. Arde offers a unique blend of IT Consulting, C-level executive acumen, global team building, organizational and process re-alignment and strategic IT solutions development and is credited with strong business ROI and operational improvements on a global scale.

Arde has a Master’s of Science in Electrical Engineering and Computer Engineering and a Bachelor of Science in Electrical Engineering from the Drexel University, Philadelphia, Pennsylvania.

Roger Alderson

Based in London, Roger has forged a career spanning more than two decades of the modern marketing era. With substantial global experience he has spent half of his career working internationally as a consultant (with the McKenna Group), a strategist (with Perot Systems) and a marketing director (with EDS, HP and Logica). He has proven experience working with a range of organisations from start-ups to multi-nationals.

Roger works with clients to build compelling marketing strategies across multiple industries. His core focus is helping companies build digital agility strategies to support programs and the broader digital transformation footprint within the organization. He is particularly adept at ensuring that those strategies are ‘interlocked’ with other parts of the business (particularly sales and IT) to take full advantage of digital marketing options. A central tenet of his approach is based on ensuring that the customer experience is driving these strategies and execution plan.

As the marketing discipline becomes more complex and marketing professionals need a more diverse base of skills, Roger can help define, attract, develop and retain the best marketing talent for each client’s unique needs.

Roger has a degree in Physics from Kingston University London and a Masters in Advanced Alchemy from Unseen University.

William Stone

Bill is a seasoned executive with over 25 years experience in strategic marketing, management, and global business development – the past decade as a growth consultant providing interim or fractional (CRO/ CMO) pipeline acceleration leadership. As a Partner at Accelent, his focus is helping companies transform and modernize customer acquisition machines & retention engines to scale growth, accelerate value and exit events, and employ best practices to improve marketing and sales process alignment and operations.  His strategic work also includes customer analysis, validation, market segmentation, positioning and messaging.

Bill has personally worked with over 100 companies marketing and selling technology, life sciences, financial and other services on a global scale. Past projects for public companies include Constant Contact, Moody’s KMV, Liberty Medical, IBM and many others. He has also held fractional roles as CMO, VP of Marketing, Demand and Operations with dozens of companies in a variety of industries.

His startup experience includes being a founding member of one of the first B2B/C database marketing companies, a solutions innovator at Mullen Advertising (Top 25 Brand Agency), founder of one of the first strategic & creative direct marketing agencies (Renaissance Direct). He ultimately founded a growth acceleration and funnel-conversion advisory practice and served as an EIR at M&A and PE firms, angel investor.

Prior to consulting, Bill was a sales leader/enabler for a few startup companies in the fledgling direct and demand gen space. Bill has a B.A. degree in English Literature and a minor in economics from St. Lawrence University.

Lutz Klaus

Based in Berlin, Lutz has more than 28 years in international B2B Marketing experience in Start-Ups as well as Corporations. He is an expert in ROI and other data-driven approaches to clarify the value of Marketing in support of business results. He helps companies build ROI based on KPIs for systematic lead management for sales to generate incremental revenue through online and offline Marketing Programs. In addition to strategic positioning, he helps companies avoid the pitfalls in deployment in both direct and indirect Go-To-Market environments.

Along with driving measurable value, he builds alignment between Sales, Marketing, and IT to optimize the customer experience as well as the competence center for market trends and customer needs. In 2016 he founded his own consultancy to improve the business value of Marketing and now partners with Accelent.

Prior to consulting, Lutz worked in the IT and Telecommunications industry since 1996 for both channel partners and vendors, being a senior leader for local and international teams at Avaya (Director of EMEA Channel Marketing and Leader of their Business Partner Program), Nortel (Head of Marketing EMEA & Asia) and Juniper Networks (Senior Director Enterprise, Commercial & Partner Marketing – EMEA).

Lutz is a public speaker at events and guest lecturer at the DHBW University in Mannheim as well as SRH Hochschule in Berlin. He studied Business Administration at the European Business School (EBS) in Wiesbaden, London and Paris.

Pam Bradley

With 20+ years of international business experience, Pam is a seasoned marketing leader with the right balance of creative vision, tactical execution, and results orientation. She has established global marketing operations and worked to successfully optimize sales and marketing processes and tools, and deliver executive leadership the data and visibility needed to make solid business decisions. Pam provides interim management leadership, best practices in demand gen programs and marketing operations, and help align marketing and sales on a global scale.

Pam joined Accelent Consulting from Mincom (now Ventyx), an ABB company where, as vice president of global marketing, she led the company through a major rebranding, built a world class global marketing team, oversaw the integration of two marketing automation systems and CRM’s and established closed loop reporting and marketing accountability for pipeline creation to the business. Pam has directed global marketing for leading technology companies including Mincom, MRO Software, IBM Tivoli, NETg, Dun & Bradstreet Software, McCormack & Dodge, PictureTel Corporation and Progress Software.

A pioneer in marketing automation, over the past seven years, Pam has evaluated, selected and implemented many leading marketing automation systems to help improve revenue performance (RPM) within the organization. For example, the marketing automation system, processes, people and demand generation programs she implemented at one $250M enterprise software client drove 100% increase in software license revenue over 3 years.

Pam has a B.A. from Colby College, an M.A. from New York University and a Diplome Superieur from the University of Caen, France. Fluent in French, Pam has spent a large part of her day- to-day working life outside of the United States leading dynamic global organizations.

Kelli Negro

Kelli is a senior marketing and strategy executive with over 20 years of experience leading some of the largest brands in the U.S. and Europe. She spent over 10 years working as a strategic marketing consultant for technology, financial services and other Fortune 500 companies including Charles Schwab, Wells Fargo Bank, Apollo Group and HP. Kelli’s project focus is on developing content strategies that fuel marketing efforts, enabling companies to guide buyers through the sales funnel from awareness and consideration, to leads and closing deals. She is considered a lead generation expert, and believes that content is a key factor in driving highly qualified prospects. Kelli’s career began in the technology industry, directing marketing efforts for several Internet and software companies. She served in numerous management positions with Charles Schwab & Co., with roles in client experience, marketing communications and product management. She ran consumer and enterprise marketing for Financial Engines and directed PR activities for Apple’s hardware, software and educational departments. Kelli earned a double B.A. in International Relations and French from San Francisco State University and completed graduate coursework in International Relations at the Universite de Paris X, Nanterre.

Pascal Cordebar

Pascal is a veteran in building digital information systems with over 25 years of experience in IT and enterprise software. He helps companies align their back end systems and existing infrastructure with marketing and sales tools to streamline data flow as part of the digital transformation journey. Pascal has the right blend of business acumen, having run pre-sales and consulting teams, with his deep technical expertise.

Most recently he designed and implemented business systems for the transportation industry that dramatically reduced the complexity in enterprise systems maintenance. He also led a large project that involved the reorganization of systems and processes for nuclear plant maintenance.

Pascal has extensive pre and post sales experience serving in leadership roles with many of the largest software companies. He was Director of Global Services of Xcalia S.A., acquired by Progress Software. As a Director BEA Systems, he was responsible for the implementation of worldwide technical services for EMEA global accounts. At IBM’s Software Group, Pascal was the EMEA Partner and Technical Relationship Manager for Transactional Middleware. He created and managed the UNIX and Open System Architecture Division at Unilog prior to joining IBM. Pascal has a PhD in System Architecture from Les Mines, Paris.

Michael Griego

Michael Griego is a sales executive with almost 30 years of practical high-technology sales and sales management experience. As a Principal with Accelent Consulting, Mike focuses on operational effectiveness, business process alignment, sales, process, and institutionalizing sales and marketing best practices.

He founded MXL Partners, a sales management and training firm, and authored Strategic Sales Execution – the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales teams in high-tech and non high-tech industries. Michael has served roles as executive Vice President of Worldwide Sales for Workshare Technology and Active Decisions. Previously Michael was with Zona Research and was Dataquest/Gartner Group’s top Regional Sales Manager for Technology Vendors. Michael also spent 12 years in computer sales and management with IBM Corporation and XL/Datacomp/StorageTek, a national IBM reseller and storage company.

Michael has provided consulting services for a wide range of companies such as Workshare, Ninth House, Sun Microsystems, Franklin-Covey, TSMC, Avnet, Sygate, Openwave Systems, Polivec, Yodlee, Intellisync, Identity Systems, Nokia, Postini, Lyris, ESS, Cepheid, Logitech, IDC, InfoSys, Nielsen NetRatings, Netopia, Atomz, Laerdal Medical, Dulcina, EmailLabs, Novariant, KnowNow, GemFire, Taylor Investment Advisors, Evans & Sutherland, Azerity, NVT, FaceTime Communications, Papilia, Kx Systems, GearWorks and Frost & Sullivan. He’s conducted executive sales training workshops for a variety of venture capital firms and professional service providers in Silicon Valley, including a track on marketing and sales alignment with Barbara Saxby. Michael is also a lecturer/instructor at San Jose State University’s Silicon Valley Executive Business MBA Program, UC Santa Cruz Extension, and has been a guest speaker at the Stanford’s Graduate School of Business. Michael has a BA degree from Occidental College and an MBA from Stanford University.

Kimberly Breslin

Kimberly is a results-driven marketing executive with a 20 year proven track record developing integrated marketing programs to include brand development, messaging and lifecycle marketing. Over her career she has helped evolve a broad range of disruptive, emerging technology companies – B2B and B2C – by driving awareness, engagement, demand and revenue. In addition, she has significant experience guiding companies through digital transformation

She helps companies create marketing strategies that adapt to the new market realities of the connected consumer as well as the complex, rapidly evolving marketing technology ecosystem. Kimberly has successfully launched brands, rebranded multiple companies, and directed aggressive, integrated marketing strategies that significantly contributed to company growth and market leadership.

Her previous experience includes running global marketing teams for NinthDecimal, the leader in omni-channel audience and measurement; SocialShield, an award-winning social network monitoring SaaS platform for parents; Resonate, a consumer intelligence-to-activation solution; and Flycast Communications, the first online ad network to provide real-time campaign optimization. Her professional experience also includes Jingle Networks/Free411, CapitalOne, Edelman’s Grassroots Enterprise, PeopleSoft, PeoplePC and Time Warner’s RoadRunner.

Kimberly began her career developing award-winning public affairs strategies, and record-breaking fundraising campaigns for political organizations. Kimberly graduated from Randolph-Macon College with a B.A. in Political Science.

Richard Treadway

Richard has more than 30 years of experience in the development and marketing of complex software products. He is knowledgeable in all aspects of product development and go-to-market strategies having delivered numerous innovative products on time and within budget. Richard is distinguished by a unique blend of engineering and marketing experience with an ability effectively create messaging and positioning of products within a go to market framework.

As a consultant at Accelent Richard is focused on helping clients execute go to market strategies leveraging digital technology to grow revenue through the identification and targeting of winnable market segments.

Prior to consulting, Richard has been instrumental in the creation go to market strategies at numerous companies including DEC, SCO, AvantGo and NetApp. Richard accomplishments also include instrumental roles in creating the X Window and Motif standards and the creation of X-Media, the first distributed audio and video subsystem as well as SCO Global Access which was used in Pizza Hut’s ground breaking first pizza ordered over the Internet at SCO Forum95.

Richard holds an MS degree in Computer Science from the University of Vermont, and a BA in Sociology from Alfred University.

Alea Fairchild

Alea has more than seventeen years experience in global IT market analysis, and has worked for many of the major market research agencies as both an analyst and as a consultant. She has also performed as a consultant for the European Commission, as well as major multinational IT companies throughout Europe.

Her special area of interest is digital business transformation and the development and use of intelligence and technology in product planning and business strategy. Her technical expertise lies in open architectures and interoperability. Recent areas of research have included digital marketing, knowledge management and productivity metrics for technology.

As an acknowledged IT market expert, Dr. Fairchild has been quoted by many of the leading business and technology journals. She is a former member of both the American Economic Association (AEA) and The Strategic Planning Society (SPS) and has authored five books.

Alea received her Doctorate in Applied Economics from Limburgs Universitair Centrum in Belgium, in the area of banking and technology. She has a Masters degree in International Management from Boston University/Vrije Universiteit Brussel, Brussels, Belgium, and a Bachelors degree in Business Management and Marketing from Cornell University, Ithaca, New York.

Karla Haley

With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. While Marketo can be one of the easiest marketing automation systems to use, it can also be the hardest to use if it is not properly configured and customized to fit your organization. Karla has extensive experience in strategic demand gen and sales operations and helps companies optimize and align systems and processes.

As an early adopter of marketing automation since 2006, Karla has executed hundreds of inbound and outbound demand generation campaigns for start-ups and publicly traded companies. Karla is very accomplished at translating tried-and-true marketing strategies into automated workflows. More recently, she implemented or optimized Marketo and Salesforce.com instances for Cloud Cruiser, Skyhigh Networks, Lavante, and Boomerang Commerce.

Prior to consulting, Karla set up and ran global marketing operations for Keynote Systems in 2007-2011, helping the company grow revenue from $53M to $103 during a recessionary time period. Subsequently, she set up marketing operations for Cotendo, which was acquired by Akamai for $292M, and then ran marketing programs at Akamai for their largest business unit.

Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power use of Salesforce.com.

Madeline Peters

Madeline is a communications professional with extensive knowledge in public relations and media strategy. Her experience includes message development, launches, relationship building, press outreach, press inquiry management and personalized media trainings.

With Accelent, Madeline works with other consultants to build a solid marketing communication plan that factors PR into social media and other online properties. In addition to securing high profile media coverage, she works to thought leadership and support a strong brand identity.

Throughout her career, Madeline has elevated and propelled the profile of individuals, start-ups and corporate entities within technology, media, sports, nonprofit and corporate verticals for clients including: Maxim, the New York Jets, Tommy Hilfiger, IDEO and Share Our Strength, among others.

She began her career with MSNBC’s Morning Joe, where she gained production and talent management experience. From there she oversaw publicity for the cable network’s daytime and documentary programming. Most recently, Madeline worked at Derris & Company, a strategic communications firm in New York City.

Madeline holds a B.A. in Political Communication from Louisiana State University and is currently earning an M.B.A. from Tulane University.

Pervez Mahmud

Pervez brings 14 years of experience to his role as a SaaS CRM and marketing systems consultant focusing on implementation, configuration, integration, and optimization. He is a problem solver with a curious mind and efficient approach for identifying problems and recommending potential solutions. He works with Accelent strategy consultants and clients to ensure the alignment of business processes and software systems to be able to manage sales and marketing information and measure ROI. Pervez has extensive work experience with the SalesForce CRM, service and marketing cloud as well as marketing automation tools like Pardot, Eloqua and Marketo. He is a SalesForce certified Sales and Service cloud consultant and administrator. He is also a certified Project Management Professional (PMP). His approach is agile and has run numerous projects where he is responsible for full the SDLC lifecycle. Previously, Pervez worked for consulting firms like Cognizant, Accenture, and Agilocity, and companies such as American Express, e-Bay, Johnson and Johnson, Nokia and BJIT in Japan in business analyst, architect and engineering roles. He has an MBA from Hult international Business School in Boston and BSc in Engineering from BUET in Bangladesh, India.

Noël Brown

Noël Brown is a seasoned marketing communications professional with a unique blend of program management and marketing automation design and execution skills. She works with her clients on many different levels – from strategic planning through project management and implementation. Noël has more than eighteen years experience in high-tech marketing communications and field marketing. She specializes in the management and implementation of integrated programs that include demand generation leveraging marketing automation tools, web and collateral development, advertising, trade shows and events. As a consultant, Noel’s clients include Adobe, Gap Inc., Okta, RedSeal Networks, and Sumo Logic. Prior to consulting, Noël worked in-house for Affymetrix and Trilliant Inc. where she managed a number of high visibility programs such as the implementation of Marketo, web site redesigns, major trade shows and events. Noël earned a BS in Design from the University of California, Davis.

Henry Galeano

Henry is a sport marketing professional, licensed FIFA player agent and a marketing consultant for Accelent. Through his work promoting young talent and working with professional soccer teams and associations on a global scale, he has an insiders view on how to best leverage digital media and marketing tools and techniques to improve the sports marketing experience.He helps sports and fitness companies understand the benefits of digital marketing and works with them to build plans, create programs, and better track marketing ROI. With the support of the Accelent implementation and execution team, Henry helps them generate more revenue, engage fans on a personal level, and increase cross branding and demand generation with retail partners and sponsors. Henry is at the forefront of sports marketing best practices through his masters studies in international sports marketing and management, including financial perspective in sports, research methods, ethical and legal aspects of sports, event/sport venue administration, philosophy, principals and sports leadership, and international sports politics and governance. His background includes years of sales, marketing and management in the Fitness Industry and he played professional soccer in South America. Henry earned a BA in Sports Management and will soon complete his Masters Degree in Sports and Fitness Administration and Management from St.Johns University in Queens, New York.

Brady Brook

Braden is a multi-faceted creative director with over 17 years in strategic design, advertising, and brand creation for print and web. He has experience working on a wide range of projects in both mediums – everything from corporate identities to billboards – and enjoys the challenges each new job brings. He understands how to fully embrace digital marketing and best leverage responsive design techniques websites and email templates. His ability to adapt to the ever-changing trends and capabilities of web design keeps his work timely and relevant. Braden’s background in fine art, learning color theory and composition, has given him a solid foundation on which to build his design expertise and his familiarity with the unique subtleties of print and web enable him to effectively create cohesive and compelling designs in each medium. Having adopted a fluid approach to design, Braden has been able to stay on top of and adapt to the ever-changing trends and best practices for web site and email marketing creation. His prior experience as a freelance contractor and employee of an interactive firm allowed him to work on projects for clients in numerous industries, such as Cisco, Wells Fargo, Sony, Levi Strauss, The San Francisco Giants, and Scion Automobiles. He has a BFA from Colorado College.

David Georges

David is a senior-level creative and digital marketing executive with 20 + years experience in the advertising industry. As a Copywriter and Content Strategist, He has held positions at several of the country’s top ad agencies and corporations including Saatchi & Saatchi, DDB, Ogilvy & Mather, Dentsu, Bates Worldwide, Wunderman, Herbalife International and Kelley Blue Book.

David has worked on some of the world’s most recognized brands including Toyota, Qantas Airlines, Toshiba Business Communications, Lincoln-Mercury, Weight Watchers, Yamaha motorcycles, Hyundai, MGM Studios and more.

His creative vision and focus on the written word ensures that every piece of communication is strong, effective, on strategy and carries a unique voice that is singular to the client.

The advertising based on David’s creative leadership has not only increased brand awareness and growth for many companies but has also won significant recognition from the industry. His numerous creative awards include Cannes (twice), Clio, One Show, ADDY, British Design and Art Direction, Communication Arts, Art Directors Club and the Grand Prize at the New York Festivals.

David received a BA Degree in Journalism and Advertising from San Diego State University.

Alain Lebayard

Alain brings almost 25 years of experience in software development. From an early age Alain had a passion for programming that started even before the personal computer was born. This led him to quickly become proficient with the cutting edge technologies as they were appearing on the scene. With Accelent, Alain drives technical projects including front and back end web development, web applications, database development and mobile apps. He spent the first part of his career designing and developing desktop applications for the financial markets before moving on to developing apps for programmers. Alain was part of the Microsoft team, which implemented the first version of Microsoft Visual C++, which has since become the ubiquitous development tool for everything related to Microsoft technologies. Later on he joined Autodesk, where he worked on several releases of the flagship product, AutoCAD, then helped developing vertical products such as Autodesk Map or MapGuide. Following the trend of an ever more powerful web, Alain then transitioned from desktop to web development. He built along the way a wide expertise both on the client side and the server side of a web application. On the client side, Alain is proficient with the latest standards of HTML, CSS, Javascript or AJAX, at the core of Web 2.0 applications. On the server side, he is experienced with web services development, including standards and technologies such as SOAP/REST, ASP.NET, JSP and PHP, along with data access with relational or NoSql databases. Alain has a Bachelor’s Degree in Computer Science from the University of Paris, Orsay.