Barbara Angius Saxby

Barbara is a senior executive with 25 years experience in strategic marketing, management, and international business development. For the past sixteen she has provided interim VPM/CMO leadership to accelerate growth and improve marketing effectiveness.  Barbara is recognized thought leader in how to build strategies and leverage technology to improve Digital Agility. As Managing Director for Accelent, she consults with clients, builds the team, scopes projects, and drives global business development.

During her career, she specialized in interim management to position and launch early stage software companies., Her industry focus was marketing and selling enterprise applications (SasS) and infrastructure software primarily to IT executives and business users on a global scale. in 2009, she fully embraced the opportunity for marketing automation software to revolutionize marketing and began working to help companies optimize process and technology.

Past projects for public companies include NetApp, Ramco Systems (India), PeopleSoft and Sun Microsystems.  Start up work includes CMO, VP of Marketing and Operations roles with dozens of companies that span a variety of software categories.

Prior to consulting, Barbara was VP of Marketing for a few software startups, was a marketing director with Ziff Davis, and an Industry Analyst and Group Director with Dataquest for nine years, including two years in London establishing a European research division. Before Dataquest, she was a research and evaluation consultant at Stanford University.

Barbara has B.S. degrees in Psychology and Sociology from San Jose University and completed post-graduate business courses at UC Berkeley in international marketing and software venture financing.

Arde Farbod

Arde is a recognized business and technology leader known for crafting strategic vision enabling business solutions resulting in growth. He has over 30 years of experience maintaining leadership positions as a CIO and senior strategy consultant. Arde’s business and technology experience focus is in the healthcare,high-tech, and retail industries. He has proven success in impacting change through global operational and organizational business process management and technology innovation.

As a Senior Partner at Accelent he is developing strategy and implementing technology solutions for medium to large enterprises. He aligns marketing and sales technologies like SalesForce, Eloqua and Marketo with other IT systems to optimize process and systems. He currently directing large programs for Cisco and Cerner to deliver large scale implementation for hospitals (over 10) medical graded network technologies, telemedicine for care providers, and positioning technologies for the healthcare industry.

Previously, Arde was responsible for Cisco’s West Coast enterprise Retail clients, leading consultative business transformation engagements to deliver positive impact to the client’s business in use of technologies.  He established and led large program management organizations in Fortune 100 companies including IBM, Kaiser Permanente, Bare Escentuals and Longs/CVS drug Stores. Arde offers a unique blend of IT Consulting, C-level executive acumen, global team building, organizational and process re-alignment and strategic IT solutions development and is credited with strong business ROI and operational improvements on a global scale.

Arde has a Master’s of Science in Electrical Engineering and Computer Engineering and a Bachelor of Science in Electrical Engineering from the Drexel University, Philadelphia, Pennsylvania.

Roger Alderson

Based in London, Roger has forged a career spanning more than two decades of the modern marketing era. With substantial global experience he has spent half of his career working internationally as a consultant (with the McKenna Group), a strategist (with Perot Systems) and a marketing director (with EDS, HP and Logica). He has proven experience working with a range of organisations from start-ups to multi-nationals.

Roger works with clients to build compelling marketing strategies across multiple industries. His core focus is helping companies build digital agility strategies to support programs and the broader digital transformation footprint within the organization. He is particularly adept at ensuring that those strategies are ‘interlocked’ with other parts of the business (particularly sales and IT) to take full advantage of digital marketing options. A central tenet of his approach is based on ensuring that the customer experience is driving these strategies and execution plan.

As the marketing discipline becomes more complex and marketing professionals need a more diverse base of skills, Roger can help define, attract, develop and retain the best marketing talent for each client’s unique needs.

Roger has a degree in Physics from Kingston University London and a Masters in Advanced Alchemy from Unseen University.

William Stone

Bill is a seasoned executive with over 25 years experience in strategic marketing, management, and global business development – the past decade as a growth consultant providing interim or fractional (CRO/ CMO) pipeline acceleration leadership. As a Partner at Accelent, his focus is helping companies transform and modernize customer acquisition machines & retention engines to scale growth, accelerate value and exit events, and employ best practices to improve marketing and sales process alignment and operations.  His strategic work also includes customer analysis, validation, market segmentation, positioning and messaging.

Bill has personally worked with over 100 companies marketing and selling technology, life sciences, financial and other services on a global scale. Past projects for public companies include Constant Contact, Moody’s KMV, Liberty Medical, IBM and many others. He has also held fractional roles as CMO, VP of Marketing, Demand and Operations with dozens of companies in a variety of industries.

His startup experience includes being a founding member of one of the first B2B/C database marketing companies, a solutions innovator at Mullen Advertising (Top 25 Brand Agency), founder of one of the first strategic & creative direct marketing agencies (Renaissance Direct). He ultimately founded a growth acceleration and funnel-conversion advisory practice and served as an EIR at M&A and PE firms, angel investor.

Prior to consulting, Bill was a sales leader/enabler for a few startup companies in the fledgling direct and demand gen space. Bill has a B.A. degree in English Literature and a minor in economics from St. Lawrence University.

Skip Powers

Skip is a senior executive that has led businesses in the advertising, marketing technology and production industries. He has over 20 years of experience in delivering strategic advisory, strategic marketing, revenue generation, technology adoption, and process efficiency initiatives on both a national and global scale. In addition to leading businesses to deliver revenue and profitability growth, he has been tasked to develop and execute turn-around strategies for many organizations working with their ownership teams including both holding company and private equity groups to maximize their return on investment.

Skip has worked in both permanent and interim leadership roles to fulfill the immediate needs of an organization spanning Marketing, Finance, Business Development, Technology, and Operations. He has worked across most industry sectors and has led major initiatives with Accenture, T Rowe Price, Kraft Heinz, Kellogg, MasterCard, General Motors, Fiat Chrysler, Walmart, Dr Pepper Snapple Group, Harley-Davidson, RadioShack and Microsoft.

Skip has held executive leadership roles at organizations, many global, including Seven Worldwide, Schawk, Coloredge, and Gutenberg Networks (DDB) and worked with private equity groups including Kohlberg & Company, Stonington Partners, and K1 Investment Management supporting organizations within their respective portfolios.

Skip has a BS in Finance from Iowa State University and an MBA in Finance and Marketing from The University of Chicago’s Booth School of Business.

Lutz Klaus

Based in Berlin, Lutz has more than 28 years in international B2B Marketing experience in Start-Ups as well as Corporations. He is an expert in ROI and other data-driven approaches to clarify the value of Marketing in support of business results.  He helps companies build ROI based on KPIs  for systematic lead management for sales to generate incremental revenue through online and offline Marketing Programs. In addition to strategic positioning, he helps companies avoid the pitfalls in deployment in both direct and indirect Go-To-Market environments.

Along with driving measurable value, he builds alignment between Sales, Marketing, and IT to optimize the customer experience as well as the competence center for market trends and customer needs. In 2016 he founded his own consultancy to improve the business value of Marketing and now partners with Accelent.

Prior to consulting, Lutz worked in the IT and Telecommunications industry since 1996 for both channel partners and vendors, being a senior leader for local and international teams at Avaya (Director of EMEA Channel Marketing and Leader of their Business Partner Program), Nortel (Head of Marketing EMEA & Asia) and Juniper Networks (Senior Director Enterprise, Commercial & Partner Marketing – EMEA).

Lutz is a public speaker at events and guest lecturer at the DHBW University in Mannheim as well as SRH Hochschule in Berlin. He studied Business Administration at the European Business School (EBS) in Wiesbaden, London and Paris.

Sophie Callies

Based in Paris, France, Sophie Callies is a highly experienced marketer with a track record in driving marketing performance at worldwide level in companies such as Apple, Netscape, AOL Time Warner, Alcatel and Cartesis. She founded SO’xperts in 2007, a consulting firm specialized in B2B marketing. What makes it unique in France is a comprehensive approach – from marketing strategies to performance improvement – to help companies grow faster and more efficiently in a digital and global world.   Sophie brings her skills and experience to help Accelent expand its digital marketing capabilities in EMEA while the Accelent team offers local French-based companies an experienced US team of consultants to foster international growth. Sophie’s deep marketing expertise combined with a network of trusted experts, partners and consultants has made her a respected expert in the French market.  Past projects include, helping define the EMEA Marketing Strategy for Anaplan; repositioning Advens branding and deploying a marketing automation system at Esri. Sophie is also Co-President of the Adetem Club B2B (largest French Marketing Association) and she provides marketing courses in various training bodies. She published a book “PME, Gagnez en Compétitivité Grâce à Votre Marketing”.  Sophie earned a master degree in marketing from CELSA.

Pam Bradley

With 20+ years of international business experience, Pam is a seasoned marketing leader with the right balance of creative vision, tactical execution, and results orientation. She has established global marketing operations and worked to successfully optimize sales and marketing processes and tools, and deliver executive leadership the data and visibility needed to make solid business decisions. Pam provides interim management leadership, best practices in demand gen programs and marketing operations, and help align marketing and sales on a global scale.

Pam joined Accelent Consulting from Mincom (now Ventyx), an ABB company where, as vice president of global marketing, she led the company through a major rebranding, built a world class global marketing team, oversaw the integration of two marketing automation systems and CRM’s and established closed loop reporting and marketing accountability for pipeline creation to the business. Pam has directed global marketing for leading technology companies including Mincom, MRO Software, IBM Tivoli, NETg, Dun & Bradstreet Software, McCormack & Dodge, PictureTel Corporation and Progress Software.

A pioneer in marketing automation, over the past seven years, Pam has evaluated, selected and implemented many leading marketing automation systems to help improve revenue performance (RPM) within the organization. For example, the marketing automation system, processes, people and demand generation programs she implemented at one $250M enterprise software client drove 100% increase in software license revenue over 3 years.

Pam has a B.A. from Colby College, an M.A. from New York University and a Diplome Superieur from the University of Caen, France. Fluent in French, Pam has spent a large part of her day- to-day working life outside of the United States leading dynamic global organizations.

Zdravko (Zee) Jeremic

Zee is a driven technologist and entrepreneur with a passion for innovation and marketing-directed sales growth. With over 12 years of B2B experience at the cutting-edge of technology he is well positioned to understand business problems and develop technical solutions to address them. He is in charge of all system implementation and campaign execution work for Accelent where he leads a growing team of Marketing Automation and CRM experts (Eloqua, Marketo, SFDC and other systems) with the goal of enabling companies large and small to harness the full power of automated demand generation. Zee’s primary focus is to build fully integrated solutions that are easy-to-use and maintain.

Before joining Accelent, Zee drove the product development for predictive analytics solutions at Agnos, and before that, he ran technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build integrated marketing and sales systems/processes. Zee built lead scoring and nurturing programs, CRM integrations, and implemented advanced automation and highly custom processes. He initiated and delivered Eloqua SmartStarts, in-person rapid deployment sessions, as well as assisted clients performing full marketing automation system transitions. He is also helping to develop next generation Sales and Marketing solutions utilizing big data to re-imagine lead acquisition and scoring, cross-sell/upsell initiatives, and sales productivity.

Before Eloqua he held several application engineering and software programming positions. Zee graduated with a BS degree in Computer Science from Beloit College in Wisconsin.

Kelli Negro

Kelli is a senior marketing and strategy executive with over 20 years of experience leading some of the largest brands in the U.S. and Europe. She spent over 10 years working as a strategic marketing consultant for technology, financial services and other Fortune 500 companies including Charles Schwab, Wells Fargo Bank, Apollo Group and HP. Kelli’s project focus is on developing content strategies that fuel marketing efforts, enabling companies to guide buyers through the sales funnel from awareness and consideration, to leads and closing deals. She is considered a lead generation expert, and believes that content is a key factor in driving highly qualified prospects. Kelli’s career began in the technology industry, directing marketing efforts for several Internet and software companies. She served in numerous management positions with Charles Schwab & Co., with roles in client experience, marketing communications and product management. She ran consumer and enterprise marketing for Financial Engines and directed PR activities for Apple’s hardware, software and educational departments. Kelli earned a double B.A. in International Relations and French from San Francisco State University and completed graduate coursework in International Relations at the Universite de Paris X, Nanterre.

Klaas-Pieter Jimmink

Klaas-Pieter (KP) is a seasoned executive with 20+ years of global business experience. He has led organizations through digital transformation processes focusing on multiple customer touch points and leveraging XaaS platforms. He has successfully brought new business and products to global markets through strategic planning, cross-functional program management and utilizing innovative technologies.  He is a thought leader and has been speaking at major industry conferences in the US and Europe for many years. Before joining Accelent KP was Strategic Marketing Director, New Channels at Molnylcke Health Care and Head of Digital Marketing & eCommerce at ConvaTec. At TE Connectivity he brought a new technology platform to market generating $300M. KP led multiple digital demand generation programs such as Online Configurator, Customer Intelligence, and Big Data improving customer insight and customer experience by 25%. He implemented a comprehensive global communication strategy increasing adoption of Digital Marketing results by over 30% while reducing implementation cost by 15%. KP holds an MBA from TSM Business School, and 2 Masters Degrees in Biotechnology and Business Administration from University of Applied Science in Groningen, The Netherlands. He speaks English, Dutch and German.

Sabina Mangosi

With over 15 years’ experience working across diverse industries at executive manager/director level, Sabina is a leader in business transformation and change management. As a Principal Consultant based in the London office, Sabina helps global companies improve internal processes and operations with a focus on improving pipeline management and performance. Sabina has an established reputation in converting sales and marketing plans and ideas into effective tactical activities, transforming businesses into more efficient organisations using clear methodology and frameworks. A seasoned expert as an agent of change, Sabina’s strengths lie in strategic design and vision: understanding, measuring and diagnosing challenges, engaging stakeholders, defining decision-making processes, ensuring buy-in and delivering against schedule. She has worked with organisations at a global level on sales and marketing projects that span several continents and numerous cultures. Past clients include: BP, ADP, SunGard, and Orange. Prior to consulting she was Strategic Sales Director for D&B, Head of pre-sales for Orange Business Services, Director of Client Services, global capital markets EMEA for HP Autonomy, and she held several management and operational roles in the financial services sector. She has a B.Ec from the University of Sydney.

Pascal Cordebar

Pascal is a veteran in building digital information systems with over 25 years of experience in IT and enterprise software. He helps companies align their back end systems and existing infrastructure with marketing and sales tools to streamline data flow as part of the digital transformation journey. Pascal has the right blend of business acumen, having run pre-sales and consulting teams, with his deep technical expertise.

Most recently he designed and implemented business systems for the transportation industry that dramatically reduced the complexity in enterprise systems maintenance. He also led a large project that involved the reorganization of systems and processes for nuclear plant maintenance.

Pascal has extensive pre and post sales experience serving in leadership roles with many of the largest software companies. He was Director of Global Services of Xcalia S.A., acquired by Progress Software. As a Director BEA Systems, he was responsible for the implementation of worldwide technical services for EMEA global accounts. At IBM’s Software Group, Pascal was the EMEA Partner and Technical Relationship Manager for Transactional Middleware. He created and managed the UNIX and Open System Architecture Division at Unilog prior to joining IBM. Pascal has a PhD in System Architecture from Les Mines, Paris.

Michael Griego

Michael Griego is a sales executive with almost 30 years of practical high-technology sales and sales management experience. As a Principal with Accelent Consulting, Mike focuses on operational effectiveness, business process alignment, sales, process, and institutionalizing sales and marketing best practices.

He founded MXL Partners, a sales management and training firm, and authored Strategic Sales Execution – the Next Generation Process for Effective Sales and Sales Management, an effectiveness-training program for sales teams in high-tech and non high-tech industries. Michael has served roles as executive Vice President of Worldwide Sales for Workshare Technology and Active Decisions. Previously Michael was with Zona Research and was Dataquest/Gartner Group’s top Regional Sales Manager for Technology Vendors. Michael also spent 12 years in computer sales and management with IBM Corporation and XL/Datacomp/StorageTek, a national IBM reseller and storage company.

Michael has provided consulting services for a wide range of companies such as Workshare, Ninth House, Sun Microsystems, Franklin-Covey, TSMC, Avnet, Sygate, Openwave Systems, Polivec, Yodlee, Intellisync, Identity Systems, Nokia, Postini, Lyris, ESS, Cepheid, Logitech, IDC, InfoSys, Nielsen NetRatings, Netopia, Atomz, Laerdal Medical, Dulcina, EmailLabs, Novariant, KnowNow, GemFire, Taylor Investment Advisors, Evans & Sutherland, Azerity, NVT, FaceTime Communications, Papilia, Kx Systems, GearWorks and Frost & Sullivan. He’s conducted executive sales training workshops for a variety of venture capital firms and professional service providers in Silicon Valley, including a track on marketing and sales alignment with Barbara Saxby. Michael is also a lecturer/instructor at San Jose State University’s Silicon Valley Executive Business MBA Program, UC Santa Cruz Extension, and has been a guest speaker at the Stanford’s Graduate School of Business. Michael has a BA degree from Occidental College and an MBA from Stanford University.

Kimberly Breslin

Kimberly is a results-driven marketing executive with a 20 year proven track record developing integrated marketing programs to include brand development, messaging and lifecycle marketing. Over her career she has helped evolve a broad range of disruptive, emerging technology companies – B2B and B2C – by driving awareness, engagement, demand and revenue. In addition, she has significant experience guiding companies through digital transformation

She helps companies create marketing strategies that adapt to the new market realities of the connected consumer as well as the complex, rapidly evolving marketing technology ecosystem. Kimberly has successfully launched brands, rebranded multiple companies, and directed aggressive, integrated marketing strategies that significantly contributed to company growth and market leadership.

Her previous experience includes running global marketing teams for NinthDecimal, the leader in omni-channel audience and measurement; SocialShield, an award-winning social network monitoring SaaS platform for parents; Resonate, a consumer intelligence-to-activation solution; and Flycast Communications, the first online ad network to provide real-time campaign optimization. Her professional experience also includes Jingle Networks/Free411, CapitalOne, Edelman’s Grassroots Enterprise, PeopleSoft, PeoplePC and Time Warner’s RoadRunner.

Kimberly began her career developing award-winning public affairs strategies, and record-breaking fundraising campaigns for political organizations. Kimberly graduated from Randolph-Macon College with a B.A. in Political Science.

Peter Yorgin

Peter is a seasoned executive with deep experience in marketing, sales and technology. Drawing from his background with Digitas, CNET and SoftBank, he’s helped mature and emerging companies to meet or exceed their objectives in delivering solutions that align marketing and sales and unify CRM systems.

New York-based, Peter is a keen strategic thinker who also loves conceiving innovative ideas and digging into details to deliver outstanding executions..  Whether working with established clients like American Express or startups in healthcare, he is always focused on creating customer-focused plans that deliver ROI and are measurable through actionable analytics.  Peter excels at developing marketing and campaign strategies to managing the execution including messaging and content development, as well as aligning the processes between marketing tools and CRM tools.

Peter holds a B.S in International Business from the University of the Pacific Eberhardt School of Business.

Richard Treadway

Richard has more than 30 years of experience in the development and marketing of complex software products. He is knowledgeable in all aspects of product development and go-to-market strategies having delivered numerous innovative products on time and within budget. Richard is distinguished by a unique blend of engineering and marketing experience with an ability effectively create messaging and positioning of products within a go to market framework.

As a consultant at Accelent Richard is focused on helping clients execute go to market strategies leveraging digital technology to grow revenue through the identification and targeting of winnable market segments.

Prior to consulting, Richard has been instrumental in the creation go to market strategies at numerous companies including DEC, SCO, AvantGo and NetApp. Richard accomplishments also include instrumental roles in creating the X Window and Motif standards and the creation of X-Media, the first distributed audio and video subsystem as well as SCO Global Access which was used in Pizza Hut’s ground breaking first pizza ordered over the Internet at SCO Forum95.

Richard holds an MS degree in Computer Science from the University of Vermont, and a BA in Sociology from Alfred University.

Alea Fairchild

Alea has more than seventeen years experience in global IT market analysis, and has worked for many of the major market research agencies as both an analyst and as a consultant. She has also performed as a consultant for the European Commission, as well as major multinational IT companies throughout Europe.

Her special area of interest is digital business transformation and the development and use of intelligence and technology in product planning and business strategy. Her technical expertise lies in open architectures and interoperability. Recent areas of research have included digital marketing, knowledge management and productivity metrics for technology.

As an acknowledged IT market expert, Dr. Fairchild has been quoted by many of the leading business and technology journals. She is a former member of both the American Economic Association (AEA) and The Strategic Planning Society (SPS) and has authored five books.

Alea received her Doctorate in Applied Economics from Limburgs Universitair Centrum in Belgium, in the area of banking and technology. She has a Masters degree in International Management from Boston University/Vrije Universiteit Brussel, Brussels, Belgium, and a Bachelors degree in Business Management and Marketing from Cornell University, Ithaca, New York.

Christel Mes

Christel is an innovative and strategic marketing executive with a background in emerging and high growth technology organizations. With over 12 years marketing to enterprise software and SaaS solutions, she specializes in sales enablement, demand generation, messaging/positioning and awareness. Based in the Bay Area, she has built a reputation for strategically positioning brand, products, employees and customers as thought leaders in their industry. Project work includes the transformation of demand generation programs including lead lifecycle planning, Salesforce.com and marketing lead nurture process definition, sales training and campaign development. In addition, she excels at inbound marketing and content strategy, marketing resource management, juggling multiple products and delivering measurable sales and campaign metrics. Holding executive positions in global marketing roles both in house and as a consultant, she oversaw corporate vision and execution, sales enablement, communications and public relations at multiple start-up technology companies including Tidal Software (now Cisco) xMatters and Spigit. Past experience at start-up companies have lead her through successful growth and re-branding initiatives that filled the pipeline and fueled revenue. She holds a Bachelor of Arts degree from the Washington State University.

Julie Shevlin

Julie Shevlin is a global senior marketing and sales channel professional with over 20 years of experience in N America, Europe and Asia. Having worked with large high tech companies such as Cisco, Adobe, AMD as well as many startups, Julie brings a breadth of global experience and technical knowledge in the marketing and channel areas. Creating an innovative approach to marketing, sales and channel projects, Julie has cultivated an expertise in designing marketing and channel programs that generate revenue, brand awareness and success that extend globally. Prior to consulting, Julie held various senior level positions at several Fortune 500 companies as well as 4 start-ups. Julie served as Global Vice President for Avanquest Software, the 3rd largest software publisher in Europe based in Paris, France and has also held senior level marketing roles at Canon, Lucent (Avaya-Octel) and Advanced Micro Devices, creating and executing both marketing and channel partner strategies. J ulie has an MBA International Management from the International Monterey Institute of International Studies, B.A. in International Trade and speaks French and Spanish.

Gonzalo Mannucci

Gonzalo Mannucci, Senior Consultant Gonzalo comes to Accelent with 20+ years of marketing experience, across some of the largest brands in the technology, media, and financial services industries.  He is a full-stack marketer with management expertise in core marketing strategy and the execution of demand generation and marketing automation projects.  Most recently he built the entire demand generation function at OneLogin: The team, strategy, process and the martech stack. Gonzalo has scaled demand generation and overall marketing for startups at all stages of growth.  Gonzalo has an especially long track record in the B2B SaaS space with previous roles at Salesforce, Box, Eloqua and OneLogin.   Previous to those roles, be led the strategy and implementation of an end-to-end lead management program for the online banking channel at Wells Fargo.  He has deep proficiency both planning and executing every facet of demand generation: Programs, process and infrastructure. He has a BA, Bachelor of Arts from New York University and an MBA in Marketing and General Management from the Stephen M. Ross School of Business from the University of Michigan.

Karla Haley

With 18 years of B2B tech marketing experience, Karla specializes in helping companies get rapid, meaningful, business value from using Marketo and Salesforce.com. While Marketo can be one of the easiest marketing automation systems to use, it can also be the hardest to use if it is not properly configured and customized to fit your organization. Karla has extensive experience in strategic demand gen and sales operations and helps companies optimize and align systems and processes.

As an early adopter of marketing automation since 2006, Karla has executed hundreds of inbound and outbound demand generation campaigns for start-ups and publicly traded companies. Karla is very accomplished at translating tried-and-true marketing strategies into automated workflows. More recently, she implemented or optimized Marketo and Salesforce.com instances for Cloud Cruiser, Skyhigh Networks, Lavante, and Boomerang Commerce.

Prior to consulting, Karla set up and ran global marketing operations for Keynote Systems in 2007-2011, helping the company grow revenue from $53M to $103 during a recessionary time period. Subsequently, she set up marketing operations for Cotendo, which was acquired by Akamai for $292M, and then ran marketing programs at Akamai for their largest business unit.

Karla holds an MBA degree from the University of Minnesota, is a Certified Marketo Expert and a power use of Salesforce.com.

Jay Herrera

Jay has over 6 years of experience optimizing demand gen processes and systems for global Marketing & Sales organizations. He has positively impacted many companies by bridging organizational gaps with the development of high performance technical ecosystems to support business processes. Jay is strategic but also a power user of SalesForce.com and many Marketing Automation tools. He drives the full life cycle of marketing programs from initial planning, to development, content, rollout and measuring results.

As an analyst he possesses the skills to share, interpret and deliver marketing & sales information in a meaningful way. Jay helps define the business requirements and system architecture to enable sales, business development and marketing teams to achieve their goals. He generates reports and dashboards and aligns the data in the marketing and sales systems for optional tracking and management. Jay also helps with database cleansing, and would be involved in training new users on SFDC.

Jay’s experience as both a consultant and employee have molded his unique set of skills in design, development, implementation, administration, support and overall project management.

Madeline Peters

Madeline is a communications professional with extensive knowledge in public relations and media strategy. Her experience includes message development, launches, relationship building, press outreach, press inquiry management and personalized media trainings.

With Accelent, Madeline works with other consultants to build a solid marketing communication plan that factors PR into social media and other online properties. In addition to securing high profile media coverage, she works to thought leadership and support a strong brand identity.

Throughout her career, Madeline has elevated and propelled the profile of individuals, start-ups and corporate entities within technology, media, sports, nonprofit and corporate verticals for clients including: Maxim, the New York Jets, Tommy Hilfiger, IDEO and Share Our Strength, among others.

She began her career with MSNBC’s Morning Joe, where she gained production and talent management experience. From there she oversaw publicity for the cable network’s daytime and documentary programming. Most recently, Madeline worked at Derris & Company, a strategic communications firm in New York City.

Madeline holds a B.A. in Political Communication from Louisiana State University and is currently earning an M.B.A. from Tulane University.

Pervez Mahmud

Pervez brings 14 years of experience to his role as a SaaS CRM and marketing systems consultant focusing on implementation, configuration, integration, and optimization. He is a problem solver with a curious mind and efficient approach for identifying problems and recommending potential solutions. He works with Accelent strategy consultants and clients to ensure the alignment of business processes and software systems to be able to manage sales and marketing information and measure ROI. Pervez has extensive work experience with the SalesForce CRM, service and marketing cloud as well as marketing automation tools like Pardot, Eloqua and Marketo. He is a SalesForce certified Sales and Service cloud consultant and administrator. He is also a certified Project Management Professional (PMP). His approach is agile and has run numerous projects where he is responsible for full the SDLC lifecycle. Previously, Pervez worked for consulting firms like Cognizant, Accenture, and Agilocity, and companies such as American Express, e-Bay, Johnson and Johnson, Nokia and BJIT in Japan in business analyst, architect and engineering roles. He has an MBA from Hult international Business School in Boston and BSc in Engineering from BUET in Bangladesh, India.

Noël Brown

Noël Brown is a seasoned marketing communications professional with a unique blend of program management and marketing automation design and execution skills. She works with her clients on many different levels – from strategic planning through project management and implementation. Noël has more than eighteen years experience in high-tech marketing communications and field marketing. She specializes in the management and implementation of integrated programs that include demand generation leveraging marketing automation tools, web and collateral development, advertising, trade shows and events. As a consultant, Noel’s clients include Adobe, Gap Inc., Okta, RedSeal Networks, and Sumo Logic. Prior to consulting, Noël worked in-house for Affymetrix and Trilliant Inc. where she managed a number of high visibility programs such as the implementation of Marketo, web site redesigns, major trade shows and events. Noël earned a BS in Design from the University of California, Davis.

Henry Galeano

Henry is a sport marketing professional, licensed FIFA player agent and a marketing consultant for Accelent. Through his work promoting young talent and working with professional soccer teams and associations on a global scale, he has an insiders view on how to best leverage digital media and marketing tools and techniques to improve the sports marketing experience.He helps sports and fitness companies understand the benefits of digital marketing and works with them to build plans, create programs, and better track marketing ROI. With the support of the Accelent implementation and execution team, Henry helps them generate more revenue, engage fans on a personal level, and increase cross branding and demand generation with retail partners and sponsors. Henry is at the forefront of sports marketing best practices through his masters studies in international sports marketing and management, including financial perspective in sports, research methods, ethical and legal aspects of sports, event/sport venue administration, philosophy, principals and sports leadership, and international sports politics and governance. His background includes years of sales, marketing and management in the Fitness Industry and he played professional soccer in South America. Henry earned a BA in Sports Management and will soon complete his Masters Degree in Sports and Fitness Administration and Management from St.Johns University in Queens, New York.

Brady Brook

Braden is a multi-faceted creative director with over 17 years in strategic design, advertising, and brand creation for print and web. He has experience working on a wide range of projects in both mediums – everything from corporate identities to billboards – and enjoys the challenges each new job brings. He understands how to fully embrace digital marketing and best leverage responsive design techniques websites and email templates. His ability to adapt to the ever-changing trends and capabilities of web design keeps his work timely and relevant. Braden’s background in fine art, learning color theory and composition, has given him a solid foundation on which to build his design expertise and his familiarity with the unique subtleties of print and web enable him to effectively create cohesive and compelling designs in each medium. Having adopted a fluid approach to design, Braden has been able to stay on top of and adapt to the ever-changing trends and best practices for web site and email marketing creation. His prior experience as a freelance contractor and employee of an interactive firm allowed him to work on projects for clients in numerous industries, such as Cisco, Wells Fargo, Sony, Levi Strauss, The San Francisco Giants, and Scion Automobiles. He has a BFA from Colorado College.

David Georges

David is a senior-level creative and digital marketing executive with 20 + years experience in the advertising industry. As a Copywriter and Content Strategist, He has held positions at several of the country’s top ad agencies and corporations including Saatchi & Saatchi, DDB, Ogilvy & Mather, Dentsu, Bates Worldwide, Wunderman, Herbalife International and Kelley Blue Book.

David has worked on some of the world’s most recognized brands including Toyota, Qantas Airlines, Toshiba Business Communications, Lincoln-Mercury, Weight Watchers, Yamaha motorcycles, Hyundai, MGM Studios and more.

His creative vision and focus on the written word ensures that every piece of communication is strong, effective, on strategy and carries a unique voice that is singular to the client.

The advertising based on David’s creative leadership has not only increased brand awareness and growth for many companies but has also won significant recognition from the industry. His numerous creative awards include Cannes (twice), Clio, One Show, ADDY, British Design and Art Direction, Communication Arts, Art Directors Club and the Grand Prize at the New York Festivals.

David received a BA Degree in Journalism and Advertising from San Diego State University.

Randy Budde

Randy is a seasoned marketing communications professional with over 20 years of experience. He has a proven track record of managing successful marketing communications programs, from positioning and planning to execution of a range of programs and deliverables, specializing in messaging and copywriting.

Randy has consulted with both emerging and established technology companies, including ArcSight, Atempo, InQuira, Juniper, Nimsoft, SafeNet, and Symantec. Over the course of his consulting career, Randy has directed successful product launches, intranet and Web site initiatives, corporate messaging, new market research, and online demand generation programs.

A veteran marketing writer, Randy has a wealth of experience in pay-per-click advertising, collateral production, white papers, Webinars, email newsletters, and Web sites. He has developed compelling copy for Web sites, collateral, presentations, lead generation vehicles, and advertisements. He has managed messaging and content development in a range of technology categories, including security, search and knowledge management, system monitoring, virtualization, and the cloud.

Before consulting, Randy was senior marketing communications manager for Ingrian Networks, and held senior marketing communications positions with TimesTen (subsequently purchased by Oracle), Informix, and Centura.

Randy has a B.A. in English Literature from the University of California, Santa Barbara.

Alain Lebayard

Alain brings almost 25 years of experience in software development. From an early age Alain had a passion for programming that started even before the personal computer was born. This led him to quickly become proficient with the cutting edge technologies as they were appearing on the scene. With Accelent, Alain drives technical projects including front and back end web development, web applications, database development and mobile apps. He spent the first part of his career designing and developing desktop applications for the financial markets before moving on to developing apps for programmers. Alain was part of the Microsoft team, which implemented the first version of Microsoft Visual C++, which has since become the ubiquitous development tool for everything related to Microsoft technologies. Later on he joined Autodesk, where he worked on several releases of the flagship product, AutoCAD, then helped developing vertical products such as Autodesk Map or MapGuide. Following the trend of an ever more powerful web, Alain then transitioned from desktop to web development. He built along the way a wide expertise both on the client side and the server side of a web application. On the client side, Alain is proficient with the latest standards of HTML, CSS, Javascript or AJAX, at the core of Web 2.0 applications. On the server side, he is experienced with web services development, including standards and technologies such as SOAP/REST, ASP.NET, JSP and PHP, along with data access with relational or NoSql databases. Alain has a Bachelor’s Degree in Computer Science from the University of Paris, Orsay.