Skip Powers Joins Accelent Consulting as Partner
04.24.17 | Accelent
We are excited to announce that Skip Powers has joined the Accelent team as a Partner. Skip is based in Chicago where we believe the need for digital marketing and sales strategy and execution support for both early stage growth companies and mid market companies is under served There are many traditional companies based in the Midwest that also need some help in planning their digital transformation strategy and could use the help of Skip and the team. In addition to representing Accelent in the Midwest, Skip will serve clients in other parts of the US, Europe and Asia as needed. We are excited to be building out our senior team of proven Industry leaders with international experience to help companies adapt digital technologies to drive the business and enhance the customer experience.
Accelent Expands to Germany, Lutz Klaus Joins as Partner
03.16.17 | Accelent
San Rafael, CA – We are pleased to announce that Lutz Klaus has joined the Accelent team based in Berlin. Headquartered in the San Francisco Bay Area, Accelent Consulting is expanding to strengthen our capabilities in Europe, beyond the UK and France. Our goal is to better address the digital marketing & sales strategy and execution needs of early stage growth companies that want to expand into other regions and need resources with local market expertise. And to help multinationals who need to align operations and require the knowledge and strategic support of global professionals. We are building a senior team of proven Industry leaders with international experience to help companies adapt digital technologies to drive the business an enhance the customer experience.
Barbara Angius Saxby To Speak at the Spring CMO Club Summit
San Rafael, CA – Accelent Consulting is happy to share that Barbara Angius Saxby will be on a panel at the Spring CMO Club Summit, March 29-30 in Marina del Rey on the topic of digital agility. What is digital agility? We define it as the ability to to quickly adopt technologies to drive the business and maximize customer value. Barbara is a an accomplished marketing executive and thought leader having just completed a survey of 82 CMO’s and eight 1-1 interviews on the topic. She will be sharing some of the findings from the study as well as her own insights and experiences gained from helping clients with digital marketing and sales strategy through execution.
New Research Released - “CMO Insights on the Journey Towards Digital Agility”
01.17.17 | The CMO Club
The CMO club, in partnership with Oracle Marketing Cloud and Accelent Consulting, released a new survey-based research study. This CMO Solution Guide reveals that digital agility is critical to customer intimacy, competitiveness and increasing sales.
Uncovering CMO Insights On Their Journey To Digital Agility
1.17.17| Oracle Marketing Cloud
“The path of the journey to digital agility is paved with continuous planning, testing, and integration,” says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. “That may sound extreme but in the world we live in today – our always-on and connected digital world – technology is changing faster than ever before,” she adds.
Weak relationship with IT hampers CMOs
1.20.17| CMO Innovation
CMOs must work closely with IT to capture data, leverage insights and improve customer experience. The conclusion, coming from “CMO Insights on the Journey Toward Digital Agility”, released by the CMO Club in partnership with Oracle Marketing Cloud and Accelent Consulting, showed that digital marketing is helping CMOs receive customer insights that are rich, real-time, real world, 360 degrees, predictive, and actionable.
CMOs Typically Lead Organisational Digital Strategies
1.18.17| CMO.COM Australia
New report from The CMO Club looks at drivers for digital marketing agility and the state of wider digital ownership across organisations.