Sandhill.com published an article by Accelent’s Kimberly Breslin on the need for digital agility even in software startups. Software marketing executives in the digital era have a wealth of new tools and channels to reach potential customers.  In addition to a sound business model, a best of breed product, and competitive positioning, launching and growing a software business requires both the technology infrastructure to enable marketing and sales to quickly grow the business and the proper talent required to execute the plan.

We are excited to announce that Skip Powers has joined the Accelent team as a Partner.  Skip is based in Chicago where we believe the need for digital marketing and sales strategy and execution support for both early stage growth companies and mid market companies is under served   There are many traditional companies based in the Midwest that also need some help in planning their digital transformation strategy and could use the help of Skip and the team.  In addition to representing Accelent in the Midwest, Skip will serve clients in other parts of the US, Europe and Asia as needed. We are excited to be building out our senior team of proven Industry leaders with international experience to help companies adapt digital technologies to drive the business and enhance the customer experience.

San Rafael, CA – Accelent Consulting is happy to share that Barbara Angius Saxby will be on a panel at the Spring CMO Club Summit, March 29-30 in Marina del Rey on the topic of digital agility. What is digital agility? We define it as the ability to to quickly adopt technologies to drive the business and maximize customer value. Barbara is a an accomplished marketing executive and thought leader having just completed a survey of 82 CMO’s and eight 1-1 interviews on the topic. She will be sharing some of the findings from the study as well as her own insights and experiences gained from helping clients with digital marketing and sales strategy through execution.

San Rafael, CA –  Accelent is growing its senior consulting team and are pleased to have Bill Stone join us in Boston as a Partner. Bill is a funnel-conversion expert, focused on helping organizations get more revenue out of the sales and marketing funnel, particularly those who need to optimize the “revenue engine” to improve pipeline performance and effectively increase the ROI from marketing automation. He will be working with Pam Bradley, Principal Consultant, and Peter Yorgin, Senior Consultant to provide digital marketing strategy and execution services on the East Coast but also serves clients nationally. Bill is a proven leader and a pioneer in the evolution of digital technologies that drive the business and enhance the customer experience.

The CMO club, in partnership with Oracle Marketing Cloud and Accelent Consulting, released a new survey-based research study. This CMO Solution Guide reveals that digital agility is critical to customer intimacy, competitiveness and increasing sales.

“The path of the journey to digital agility is paved with continuous planning, testing, and integration,” says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. “That may sound extreme but in the world we live in today – our always-on and connected digital world – technology is changing faster than ever before,” she adds.

CMOs must work closely with IT to capture data, leverage insights and improve customer experience.  The conclusion, coming from “CMO Insights on the Journey Toward Digital Agility”, released by the CMO Club in partnership with Oracle Marketing Cloud and Accelent Consulting, showed that digital marketing is helping CMOs receive customer insights that are rich, real-time, real world, 360 degrees, predictive, and actionable.

New report from The CMO Club looks at drivers for digital marketing agility and the state of wider digital ownership across organisations.

Is Your Marketing Automation Performing as you Expected? Let Accelent help evaluate your marketing automation deployment and ensure that you are maximizing your return on this strategic investment.

This new report presents detailed survey results, analysis and one-to-one interviews with top CMOs. It is full of great insights on how to become more digitally agile and reveals why it is so critical to customer intimacy, competitiveness and increasing sales. It’s a must read!

Digital Agility is the ability to quickly and easily adopt digital technologies to maximize the customer experience

Are Your Automated Marketing Campaigns Performing as Expected? Let Accelent Consulting evaluate your engagement strategy and current system workflows to ensure maximum alignment and return on this strategic investment.

Let Accelent share marketing automation, and marketing and sales process alignment best practices to to increase digital agility and ensure that your investment generates the highest possible ROI.

With senior management consultants and execution experts, we can refine and implement your marketing strategy, campaigns and systems. We serve in interim marketing roles from the CMO level on down. Here is a summary of our service offerings to help you at any stage of your company growth.