Accelent Expands East Coast Team – Bill Stone Joins as Partner

Industry Veteran in Digital Marketing Delivers Value to Companies Looking to Accelerate Pipeline Growth

San Rafael, CA – February 20, 2017 –  Accelent is growing its senior consulting team and are pleased to have Bill Stone join us in Boston as a Partner. Bill is a funnel-conversion expert, focused on helping organizations get more revenue out of the sales and marketing funnel, particularly those who need to optimize the “revenue engine” to improve pipeline performance and effectively increase the ROI from marketing automation. He will be working with Pam Bradley, Principal Consultant, and Peter Yorgin, Senior Consultant to provide digital marketing strategy and execution services on the East Coast but also serves clients nationally. Bill is a proven leader and a pioneer in the evolution of digital technologies that drive the business and enhance the customer experience.

Bill is particularly passionate about helping companies get the most out of their investments in marketing and sales technology. While many companies have developed exceptional solutions, most still need help improving deal-flow conversion through their marketing and sales funnel. Bill helps companies identify opportunities to get more revenue out of the funnel and/or improve retention – measurably & predictably. A well thought out customer-first marketing strategy and plan is the foundation for his work as an interim executive or strategic lead to improve marketing effectiveness.

When asked about his decision to join Accelent Bill replied – “There are new and high expectations from executive teams that marketing and sales leaders own growth strategies and revenue generation. And the smart sales and marketing leaders already know the traditional marketing and sales model has run its course.  Candid conversations with CMO’s say they get it, but they are looking for a better place start. Accelent is a unique organization that starts with strategy but it recognizes that the devil is in the details when it comes to enabling the organization to execute on the vision.  I am excited to be part of such a high-powered consulting team with such diverse skills.”

Biography

Bill is a seasoned executive with over 25 years experience in strategic marketing, management, and global business development – the past decade as a growth consultant providing interim or fractional (CRO/ CMO) pipeline acceleration leadership. As a Partner at Accelent, his focus is helping companies transform and modernize customer acquisition machines & retention engines to scale growth, accelerate value and exit events, and employ best practices to improve marketing and sales process alignment and operations.  His strategic work also includes customer analysis, validation, market segmentation, positioning and messaging.

Bill has personally worked with over 100 companies marketing and selling technology, life sciences, financial and other services on a global scale. Past projects for public companies include Constant Contact, Moody’s KMV, Liberty Medical, IBM and many others. He has also held fractional roles as CMO, VP of Marketing, Demand and Operations with dozens of companies in a variety of industries.

His startup experience includes being a founding member of one of the first B2B/C database marketing companies, a solutions innovator at Mullen Advertising (Top 25 Brand Agency), founder of one of the first strategic & creative direct marketing agencies (Renaissance Direct). He ultimately founded a growth acceleration and funnel-conversion advisory practice and served as an EIR at M&A and PE firms, angel investor.

Prior to consulting, Bill was a sales leader/enabler for a few startup companies in the fledgling direct and demand gen space. Bill has a B.A. degree in English Literature and a minor in economics from St. Lawrence University.

About Accelent Consulting

Founded in 2001 by Barbara Angius Saxby, Accelent Consulting combines strategic Marketing & Sales leadership, with technology expertise and execution support to accelerate revenue growth and improve marketing effectiveness. We drive business results from the top of the funnel to the bottom line – while helping organizations become more digitally agile to better deliver customer value. Accelent serves a range of companies from startups to blue chips in several verticals with consultants based in the US and Europe. We work on a project, retainer, or interim management basis and serve as your outsourced team help you accelerate projects or programs and quickly scale your resources, up or down, as the business demands. For more information, visit our Website or email us.

Contact Bill:  bill@accelentconsulting.com

Press Contact

Madeline Peters, Accelent Consulting
+1504.475.8062
madeline@accelentconsulting.com