Founded in 2001 by Barbara Angius Saxby, Accelent Consulting combines Strategic Marketing & Sales leadership, with Technology expertise and Execution support to accelerate revenue growth and improve campaign effectiveness. We improve results from the top of the funnel to the bottom line – while helping organizations become more digitally agile to better deliver customer value.
What We Do & How We Work
Accelent assists CEOs (and investors) in growth companies with interim management, business planning, strategic marketing, and building the demand gen engine (implementing CRM and marketing automation tools). We create customer-centric go-to-market strategies, refine positioning, crystalize messages, and develop content and campaigns. Our team of designers, writers, and software developers build compelling websites as the demand gen hub to effectively engage with customers to tell your story.
We provide strategic leadership to CMO’s and Sales Management in midsize and large organizations to help them align, integrate, and optimize sales and marketing systems, processes and demand gen operations to increase campaign effectiveness and pipeline predictability. We also support CMO’s and CIO’s with digital initiatives including assessments, roadmaps and managing transformation projects to meet changing customer demands.
We love to work on an interim management basis. If you need senior leadership to accelerate a company launch, restart a turnaround, drive change management or to oversee transformation projects, give us a call. With the Accelent team, you can quickly and easily scale your resources as the business demands. Please visit our Services section to learn more.
The Need for Digital Agility
What is Digital Agility? It is the ability to quickly and easily adopt digital technologies to drive the business and maximize the customer experience. We work with companies at many stages of their digital marketing evolution and witness their struggles to embrace (e.g. optimize, prioritize and align) digital technologies.
Knowing that you need to become more agile and doing it well are two different things. Implementing technologies without considering business goals, based on a customer-centric strategy, rarely returns the desired results. The same is true for strategies that lack a thoughtful digital vision, technology roadmap, or the right skills to execute. Marketing, Sales and IT teams need to collaborate, putting strategy first, to meet business goals, execute effectively, measure and continuously optimize the campaigns that will deliver customer value and ROI.
Our unique differentiation is our depth and breadth of Marketing, Sales, and Information Technology skills and experience. We span the front office to the back and always with the customer in mind. The combination of our strategic leadership, creative and execution know how, ability to implement systems and manage campaigns using marketing automation and CRM tools, and our expertise in building agile digital roadmaps to transform the business is rare.
We are a global firm and serve a range of companies from startups to blue chips, in both B2B and B2C, across many Verticals. Headquartered in San Francisco and Paris, our global Team of senior marketing, sales and systems professionals are also in London, Chicago, Boston, NYC, Philadelphia, Miami, Toronto, and Brussels.
We serve as an extension of your team; your success is our success. For customer testimonials and to learn more about how we work with companies like yours, visit our Case Studies section.